Microsoft’s Power BI data analysis tool allows you to create dashboards and reports using creative visualizations and business intelligence capabilities. Power BI is part of Microsoft’s Power platform. Power BI allows you to easily analyze large data for businesses and enterprises, and present data using a variety of customizable visualizations. Power BI is a collection of software services, apps and connectors that work together to transform your data from disparate sources into visually immersive, coherent and interactive insights.
Power BI is a powerful tool for data analytics. It allows you to analyze, present and share data through a secure network. It allows organizations to analyze decisions and create strategies to improve their business plans.
Excel can be used without a thorough understanding of formulas, but Power BI can still be used to its full potential with the help DAX. DAX is Data Analysis Expression. Microsoft created DAX to make it easier for users to interact with their data in the Power Platform. Using DAX to generate reports results in a more accurate representation of data. DAX improves the speed and accuracy of data analysis, understanding, and presentation on the dashboard.
Power BI suite offers multiple software, connectors and services. These include Power BI desktop, Power BI Service based on Saas and mobile Power BI Apps available for different platforms.

Power BI desktop – Used to create reports on the dataset and data visualizations.

Power BI services (Software as a Service – Saas) – A cloud service that allows you to publish Power BI reports and data visualizations.

Power BI mobile app – With Power BI mobile apps you can stay connected to your data from anywhere and at any time. Power BI mobile apps can be used on Windows, iOS, Android, and other platforms.

Power BI offers three plans: Power BI free, Power BI Pro and Power BI Premium.
Power BI Pro is an individual license that grants access to all content and capabilities of power BI. Power BI Pro users have the ability to collaborate with other users and share content. Pro users can publish content to different workspaces, share dashboards and subscribe to reports and dashboards.
Premium Power BI delivers a better performance than pro. It can handle larger data volumes. Unlike pro, which allows users to share content only with pro users, premium allows users to share content with non-pro users. This will allow you to interact with dashboards, reports and apps that have already been shared by other users.
Premium Gen2 Power BI premium, also known as Power BI Premium, simplifies the management of premium capacity and reduces management overheads. To publish reports, share dashboards, and collaborate with colleagues, you must have the pro subscription. Pro is not required to view and consume premium content.
Power BI is a new tool in the BI market. It rivals Tableau because of its back-end data manipulation features, connectivity with data sources, and other unique features.
Features:
Data Management

Data ingestion: Ingesting various data structures, including relational data, big data, Internet of Things data, streaming data

100+ native source data connectors: File data sources, databases, Azure database ecosystem, online services

Power BI dataflows – Self-service relational and large data ingestion, cleaning enrichment etc.

Integration with Azure Data Lake storage Gen2: To unify data across Power BI, Azure data services and enable collaboration

Analytics:

Data modeling: AI-powered data modelling with AutoML, cognitive Services, Azure ML (PowerBI Premium)

Support for statistical language

Quick insights: Fast search for trends and display of a whole dataset

Predictive analytics

Analytics of real-time data

Reporting:

Enterprise-wide reporting: Reports can be distributed throughout the company

Scheduled reporting: Reports can be delivered according to the requirements

Ad-hoc reporting: Reporting can also be done as needed to answer specific questions

Paginated reporting

Mobile Reporting

Embedded reporting

Visualization:

Interactive dashboarding: A visual representation of business-critical information presented in one place.

Drill-down functionality: You can drill down and up on data points to get more information about the company’s data

Microsoft provides hundreds of pre-made visuals to help with data representation.

Custom visuals: You have the option to design and customize visuals to suit your needs

Natural Language user interface: Questions in natural language are answered automatically in visuals and reports